27 January, 2012

Car has a negative outlook

In monetary terms, the Russian car market in 2011 grew by 70% to $ 58.9 billion, estimates PricewaterhouseCoopers (PwC). By the number of units sold increased more modestly - about 40%, although this is the fastest among the world's major car market. However, the PwC report for the first time seriously considered not just conservative, and strongly negative version of the market in 2012 - the fall could reach 8% and will be among the most profound of Russian brands.

PwC has published an overview of the Russian market of new cars in 2011. In monetary terms, their sales rose 70% to $ 58.9 billion (the number of units sold increased by about 40%, to 2.5 million). But even in physical sales, says PwC, the Russian car market was very dynamic compared to major world: U.S. auto sales last year rose by 10%, Germany - 9%, China - 2.5%, and markets France, Britain and Japan, did show a negative trend.

The greatest demand in 2011 used foreign cars made in Russia - their sales rose 70% to 1 million vehicles in quantitative terms and by 98%, to $ 23.7 billion in cash. Sales of Russian cars, despite the state recycling program, grew much more slowly - by 11% to 620 thousand cars. This is primarily due to a significant reduction in the rate of increase in sales of AvtoVAZ in the second half of 2011 - to the plant accounts for 93% of the total sales of Russian automobiles. On the other hand became more expensive Russian cars faster cars. In value terms, sales of Russian brands accounted for $ 6.9 billion, an increase of 33%. In general, the presentation of PwC emphasizes that in the past year, domestic production of passenger cars in the country exceeded 1.7 million units, which is an "absolute historical maximum."

Nevertheless, the greatest amount of money still bring sales of imported cars. Last year there were 840 thousand vehicles sold for $ 28.3 billion According to Michael Park of "Aton", because of Russia's WTO accession in the next few years, the share of imported cars in the Russian market to grow by 5-7%, and 40 -42%. Now duty for new imported vehicles is 30%, but immediately after the ratification of all documents required for formal accession to the WTO, it will fall to 25%, and then for seven years, gradually decrease to 15%.

Estimated to PwC, in 2012 market growth will slow significantly. According to optimistic forecasts it will be 6%, but "with the dominance of negative factors" may generally fall by 8% to 2.3 million vehicles. The strongest decrease is waiting for Russian brands. In the case of the optimistic scenario, they lose 11% of sales, while a negative situation - 27%. Reduced sales by 5% can wait and imported cars segment, in good economic times they may grow by only 7%. Sales of foreign cars made in Russia, according to PwC, at best, will grow by 11%, and at worst will remain at the level of 2011. In the PwC point out that the market remains "quite volatile," so to predict the scenarios of its development in the short term is difficult.

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