21 July, 2011

Imported cars kept the market

In the first half in Russia, sold cars at $ 27.2 billion, Russia's car provided only 12.8% of sales, the rest came from foreign cars. And if the number of cars sold foreign cars produced in Russia, ahead of the sale of imports by 7%, the money used imported machinery brought a third more. In general, the share of imported machines on the market is about 50%. Despite the growth in car production in Russia, it is held by machines cost from 600 thousand to 1 million rubles.

Consulting company PricewaterhouseCoopers (PwC) presented an overview of the Russian market for new passenger cars in the first half. In contrast to the data of the Association of European Businesses (see "Kommersant-Online" from July 8) in the analysis do not take into account sales of light commercial vehicles, which accounts for more than 50 thousand sold in the first half of machines, but the estimated monetary amount of the market.

According to PwC, in the last six months of car sales in Russia increased by 85% - to $ 27.2 billion, while in terms of quantity sold only 57% more cars. Most rapidly growing sales of foreign cars, which are collected in Russia. During the first half they increased by 77% - up to 440 thousand vehicles, sales of Russian brands have increased by 32% - up to 310 thousand in cash terms the sale of foreign cars grew by 104% - to $ 10.2 billion, the Russian vehicles were sold at $ 3, 5 billion, an increase of 52%. In just the last six months in Russia produced 815 thousand automobiles, 67% more than during the same period last year. Projected to PwC, in general, the results of 2011 in Russia could be produced about 1.7 million vehicles. This figure will be "a record in terms of production cars in the history of the Russian automobile industry", noted in the PwC.

Sales of imported cars also show a significant increase - up 82% in cash terms and by 60% in quantity. During the first half was sold imported 410 thousand cars - at $ 13.5 billion total, according optimistic forecast PwC, in 2011, sales of imported cars could rise to 820 thousand cars - 37% more than last year. "Only five months of 2011 Russia imported almost twice as many new cars over the same period last year," - said in a presentation PwC. It almost stopped increasing market share of vehicles produced in Russia, the total sales volume - as in 2010, it remains at 50% in cash terms.

"Growth in sales of imported cars can not prevent even the high customs duties, which are now set at 30%", - said Mikhail Pak from IR "Aton". The fact that growth was driven by strong demand for cars of the most popular segment of the value of 600 thousand to 1 million rubles. That are almost not produced in Russia, including Kia, Mazda and Suzuki, explains the analyst. Indeed, according to the AEB, over the past half-year sales grew by 91 Kia%, Mazda - at 89%, Suzuki - 49%. In addition, the analyst adds, dealers and banks offer attractive loan terms for these brands.

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